MIX 101.5 Wins Award for PSA on the Columbine Tragedy

MIX 101.5 Wins Award for PSA on the Columbine Tragedy

At the annual NCAB convention held in Myrtle Beach in early August, Ardie Gregory, WRAL-FM’s General Manager, accepted the 1999 NCAB ‘BEST OF THE BEST’ award for a PSA called “Children.” The PSA was produced by WRAL-FM’s Continuity Director, Lori McTighe.

The award was given in the Radio Public Service Category for a PSA created as a tribute to the students killed at Columbine High School in Colorado. The piece is a montage made using a combination song clips, voices of some of the children who were involved in the incident, news people reporting & talking about the incident, WRAL-FM morning show announcer’s comments, listener call-ins, and the President speaking. McTighe was so moved by the tragedy when it occurred, she felt compelled to make a statement about it.

Listen to the spot.

(This file requires the G2 player. Download it here.)

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