About Us

Our Divisions

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, WRAL Digital and Wolfpack Sports Properties (a joint venture with Learfield) in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.

Our Values

All Are Welcome HereIn the winter of 2004, Capitol Broadcasting Company embarked on a four-month journey to help define our core values and draft a Code of Ethics to provide clear guidance in putting those values into practice on the job. The Kenan Institute for Ethics at Duke University led the Ethics at Work process for CBC, an interactive program proven successful in equipping other North Carolina corporations to confront their daily ethical challenges.


Capitol Broadcasting has always sought to set high ethical standards. But we realize that sustaining these standards in our modern world requires ongoing attention and conversation. This Code of Ethics stands as a strong moral compass for our everyday decisions at CBC.

Our Mission

Capitol Broadcasting Company’s legacy of hard work, creativity, and a commitment to our audiences, our clients, and our employees has made us a successful broadcasting company and industry leader in the communications field. As a business leader, CBC will continue to provide the highest level of service and expertise to our listeners and clients in order to increase our profitability and market share. As a community leader, CBC will strive to ensure that ethics and moral standards are clearly set forth in everything we do, reinforcing our belief that a company cannot meet its business responsibility without meeting its community responsibility. As a concerned employer, CBC will continue to provide our employees with quality benefits and retirement packages, training opportunities to help advance their skills and keep our workforce current and competitive, and a wholesome family environment.

Contact Us


Capitol Broadcasting Company
2619 Western Blvd
Raleigh, NC 27606


  • PHONE:  (919) 890-6000
  • FAX:  (919) 890-6095

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