Capitol Networks Staff Seen as Industry Leaders in their Fields

Capitol Networks Staff Seen as Industry Leaders in their Fields

Sam Matheny, General Manager of the Capitolnet Marketing Group (CMG), will be talking about the state of Internet advertising, streaming media, and e-commerce as part of the 1999 North Carolina State University College of Management Faculty Workshop Series. This series is dedicated to understanding the changes taking place in the business world as a result of e-commerce. The goal is to help foster innovation in graduate curricula at NC State. The workshop consists of daily meetings from May 10 to May 27, with many sessions including invited speakers from a who’s who on Internet e-commerce pioneers, including Wachovia, First Union, Cisco, Interpath, and UC Berkeley.

Presenting at a conference is not a new experience for Sam Matheny. Matheny traveled to Atlanta, GA this past April with Bev Holt, the general manager for Capitol Agribusess, to co-host a session at the 1999 Agri-Marketing Conference & Trade Show. Their talk, entitled “Brave New Innovations for Product Introductions,” focused on how agricultural marketers can use the Internet, video and the World Wide Web to introduce products. Through this proven combination of mediums, marketers can reach thousands of potential customers, generate excitement prior to the introduction of a new product, extend the life of the information beyond a single event, and drive traffic to a web site.

CMG, a division of Capitol Networks (the radio broadcasting arm of Capitol Broadcasting) is an Internet-based company that combines informative and entertaining content with innovative marketing solutions. Sam Matheny has years of experience with networked communication systems, broadband video/audio conferencing, Internet, and the World Wide Web. He supervises the on-going operation of CMG’s current Web sites, multi-media services, the development and implementation of catalog and commerce services, and the creation and design of future CMG Web properties.

Capitol AgriBusiness, a division of Capitol Networks, provides hourly farm news and commodity reports for tobacco, cotton, soybeans, and peanut producers in the Southeast. Bev Holt directs the marketing and programming for radio affiliates in six Southeastern states. Holt is part of the team that developed the southernfarmer.com web site, designed for farmers and others involved in agriculture in the Southeastern US, features daily radio farmcasts and market reports in Real Audio, a comprehensive weather map, commodity reports featuring cotton, soybeans, tobacco, and peanuts, and a “trading post” for buying and selling farm-related products.

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