The Pelicans game program featured full-page color advertisements. Also, the feature stories consisted of how baseball made its way back to Myrtle Beach, a tutorial of what is minor league baseball, player profiles, the Atlanta Braves affiliation with the Pelicans, a tribute to Bob Grissom (the former mayor of Myrtle Beach), and much more. The Pelicans Assistant General Manager/Director of Corporate Sales, Matt Harris, and the Pelicans Director of Media & Public Relations, Bryan Dolgin, were the co-editors of the program. In addition to Harris, the Pelicans General Manager, Steve Malliet, and Corporate Sales Executive, Leann Rothrock, sold the ad space. Dolgin wrote the majority of the feature stories. Bob Bestler, of The Sun News, and Tom Shieber, of the National Baseball Hall of Fame and Museum, were contributing writers. Paul Birling, of Appleton, WI, designed the cover’s artwork. Multi-Ad Services of Peoria, IL printed the program. Dave Mateer was the Project Manager, and Todd Crull handled the Design & Layout. Multi-Ad sponsored the “The Best of the Ballparks” contest, but an independent panel of judges determined the Pelicans award.

Awards were available in all aspects of print: game programs, pocket schedules, corporate sales brochures, media guides, and other promotional materials. The “Best of the Ballparks” ranked the publications in Class Double-A and Triple-A, too. The Pelicans concluded their first season with the team being crowned champions of the Carolina League, merchandise sales ranking first in Minor League Baseball and the game program ranking first in Class Single-A. Also, the Pelicans Bill Butler was named Carolina League Groundskeeper of the Year, Pelicans second baseman Marcus Giles was the league’s MVP and the Pelicans 232,619 paid attendance ranked 10th of 100 teams in Class Single-A.