Pelicans & Build-A-Bear Workshop Team Up To Form Kids Club


FOR IMMEDIATE RELEASE:

March 30, 2000
Contact: Bryan Dolgin, Director of Media & Public Relations
843-918-6016



Pelicans & Build-A-Bear Workshop™ Team Up To Form Kids Club

MYRTLE BEACH, SC – – – – The Myrtle Beach Pelicans Professional Baseball Club and Build-A-Bear Workshop™ have formed the “Peli-Kids Club” for the 2000 season. This newly established club is exclusively for children ages 12 and under and lasts throughout the year.

The Pelicans and Build-A-Bear Workshop are both entering their second summer on the Grand Strand. Build-A-Bear Workshop in Myrtle Beach is located at Broadway at The Beach across the street from the home of the Pelicans, Coastal Federal Field. The Myrtle Beach Build-A-Bear Workshop is one of fourteen across the country, with a total of 25 additional Workshops planned for 2000.

At Build-A-Bear Workshop, visitors, or Guest Bear Builders, create their own stuffed animals as they “choose, stuff, stitch, fluff, name and dress” their way through a series of bear-making stations. Registration forms for the Build-A-Bear Workshop Peli-Kids Club will be made available at the Pelicans main office, the Pelicans Pro Shop, during the Pelicans home games, at Build-A-Bear Workshop and on the Pelicans web site in the “Kidszone.”

Registration begins on April 1 and is only $12 for each child.Each membership package is valued at more than $50. Membership to the 2000 Peli-Kids Club includes:

§ A free general admission ticket to all Wednesday games with a paying adult-upgrade to a Reserved Seat is only $3.
§ An exclusive Peli-Kids Club T-shirt.
§ An official Peli-Kids Club membership card.
§ A subscription to the Pelicans newsletter, The Pelican Brief. § Exclusive autograph sessions with the Pelicans players and coaches.
§ Build-A-Bear Workshop exclusive gifts.
§ Off-season holiday activities. The Wednesday, April 12 game versus the Potomac Cannons (St. Louis Cardinal’s affiliate) will be “Build-A-Bear Workshop Night” at Coastal Federal Field.

The first 2,000 children ages 12 and under entering the ballpark will receive a single son compact disc featuring the Build-A-Bear Workshop theme song. Children can register for membership in the Peli-Kids Club at the information booth behind home plate and in the Pelicans Pro Shop.

A fireworks display will follow the game. The game begins at 7:05 PM. The Pelicans begin their season on Thursday, April 6 versus the Lynchburg Hillcats (Pittsburgh Pirates) at Coastal Federal Field in Myrtle Beach. Tickets are on sale now. Please call 843-918-6000 for ticket information. For more information on the Build-A-Bear Workshop Peli-Kids Club, please call Leann Rothrock at 843-918-6015.

Build-A-Bear Workshop™ is an interactive, entertainment retailer with stores located in St. Louis, Chicago, Kansas City, Kan., Houston, Myrtle Beach, S.C., the metro Washington D.C. area, Atlanta, Ga., Miami, Palm Beach, Fla., Scottsdale, Ariz., Indianapolis and Orlando, Fla., where Guest Bear Builders are invited to create their own customized stuffed animals. Build-A-Bear Workshop plans to open 25 additional Workshops across the United States in the year 2000. The premier store opened in the Saint Louis Galleria in October 1997. For more information call (888) 560-BEAR.



Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL-Digital, WRAL-FM, Microspace, the North Carolina News Network, DTV Plus, Wolfpack Sports Marketing, and Capitol Sports Management in Raleigh, NC; WJZY-TV and WFVT-TV in Charlotte, NC; WILM-TV in Wilmington, NC; WRAZ-TV and the Durham Bulls Baseball Club in Durham, NC; and the Myrtle Beach Pelicans Baseball Club in Myrtle Beach, SC; Capitol Broadcasting Company also founded Local TV on Satellite in Raleigh, NC.

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