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MIX’s Radiothon For Duke Children’s Hospital |
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For the seventh year in a row, MIX 101.5 WRAL-FM hosted the Annual Radiothon for Duke Children’s Hospital. The 101.5 hour, 4 1/2 day Radiothon ran Wednesday, May 31st through Sunday, June 4th. During that time, children emptied their piggy banks, parents pulled out their checkbooks and made pledges in honor of their healthy children, and area companies made donations and challenged employees to give to this worthy cause.
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Bill Jordan and Coach K presented the check for $889,460 to the Duke Children’s Hospital |
This is the largest community event MIX 101.5 hosts each year. The Early Morning Show hosts, Bill Jordan, Schatzie & Angela were on the air for the duration of the 101.5 hours, asking for donations and introducing listeners to current and former Duke patients and parents. By Sunday night, their effort has paid off. A check for $889,460 was presented live during the final hour of the Children’s Miracle Network Champions broadcast on WRAL-TV. Triangle listeners had increased last year’s donation by more than $160,000
Bill Jordan has hosted this annual event since MIX 101.5 began the Radiothon in 1994. That year, MIX hoped to raise $25,000. The Triangle listeners surprised everyone with donations totaling $125,000. Each year the fundraiser has grown, with last year’s totaling a whopping $728,000. Over the last six years, MIX 101.5 has raised more than $2.5 million for the children at Duke.
WRAL-FM’s radiothon has been so successful that it has become the model for other radio stations across the United States. WRAL-FM’s radiothon continues to be the highest grossing (per capita) radiothon for Children’s Miracle Network. WRAL-FM has enjoyed a collection rate of 90% and higher each year. Funds raised through the radiothon provide patient support materials, such as toys for the playroom and parent education materials. Funds also support research into the causes and possible cures for devastating childhood illnesses.
