|Rock Hill Partnership Award Presented To STV|
STV (Student Television) at WJZY in Charlotte received the Rock Hill School District Community Partnership Award at the 15th Annual Partnership Breakfast on Friday, August 18, 2000. STV’s Coordinating Producer Dan Kerby and Promotions Manager Duncan Brown accepted the award on behalf of STV Host Jeff Johnson and the station.
A great number of teachers and community leaders turned out for the breakfast to salute outstanding “Community Partners.” STV received the award in the form of a School Bell. It now stands in the WJZY lobby with the rest of
their awards. Station Manager Mark Gray said, “They’ve [Rock Hill School District] been a great partner and they’re really great people. We’re proud they chose us as their outstanding partner.”
STV targets the elementary student population in WJZY’s viewing area. In 1993, WJZY contacted the Rock Hill School District about a partnership, meeting with school public relations coordinators and superintendents to discuss their belief that children are the future. WJZY created Club STV to help reach out to those children. The campaign now reaches over 170,000 students in 25 counties in Northern South Carolina.
STV opens itself to schools in a variety of ways. Club STV awards $10,000 in grants to schools and creates PSAs promoting the fact that kids can make a difference. WJZY also produces PSAs with family and educational messages, all of which air on UPN46 and WB55. STV Host Jeff Johnson is available for personal appearances; he usually visits about 150 schools each year. Finally WJZY distributes free of charge a professionally produced STV magazine to all partnering schools. Three issues of the magazine are created each school year.
STV maintains constant contact with the schools and the community, sharing ideas and keeping current with the needs of children. WJZY states, “We are proud to have been one of the charter partners in this effort and value the time and energy the station has put into our district and our ongoing relationship.”