|FOX 50 Recognized At Hurricanes Game|
FOX50 General Sales Manager
|Booker explained the effort: “This campaign has three phases. FOX50, as their media partner, worked in conjunction with One For The Community to get their message out to the masses. The “awareness” campaign, Phase 1, aired late summer (July and August). Our viewers were familiarized with the needs of the community, and told that One for the Community is coming soon. “Fund-raising”, Phase 2, was in the fall, (August and September). Viewers were familiarized with the Entertainment Book and|
|encouraged to buy them from local schools and community groups. The final phase was “Proof of Performance”, which aired in the winter, October – January. We thanked viewers and sponsors for their participation in helping to raise the $800,000 + for local schools and charities. That number will exceed 1 million, but at the time of the presentation, it was $800,000.”|
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