WSM’s Jerry Reckerd To Lead CBC Business Development Effort
Capitol Broadcasting Company reaches across the state of North Carolina with its television stations, radio networks and sports franchises. To take advantage of this plethora of advertising outlets, CBC has created a new position, Director of Business Development. CBC selected Jerry Reckerd, currently General Manager of Wolfpack Sports Marketing, a CBC subsidiary, to fill this role.
CBC’s New Director of Business Development
In this new job, Reckerd will work with individual CBC broadcasting subsidiaries to address the needs of clients with creative sales marketing solutions, coordinating efforts to provide additional value to the corporate community. He will also continue to serve in his present position at WSM.
“We have been talking for some time about how best to take all of the platforms that we’ve got in the company that reach statewide, from Charlotte to Wilmington,” said CBC Senior Vice President of Broadcasting Tom Allen, the man to whom Reckerd will report. “Throwing in the radio networks and the sports franchises, we thought we could offer one-stop shopping for statewide or regional customers.”
With revenue growth being difficult in the current economy, CBC is striving to have its divisions work together in a more organized fashion to increase revenues to the company.
“We offer something none of our competitors do with the reach we have across the state” continued Allen.
Reckerd has been with CBC for 10 years and has over 20 years of broadcast sales experience. At Wolfpack Sports Marketing, he and his staff have created a partnership sales model that has led to impressive revenue growth over the last 5 years. Even in the current economic situation, they have managed to keep revenues strong.
Reckerd also has experience in radio and television, having been General Manager of radio stations in Charlotte and Mobile and being both the sales manager and general manager of Jefferson-Pilot Retail Services, a broadcast sales consulting business.