|Wolfpack Sports Marketing Sells Out New Carter-Finley Stadium Scoreboard|
Season tickets aren’t the only thing sold out in Carter-Finley Stadium for the 2001 NC State football season. All 22 ad positions on the Wolfpack’s new state of the art $2.3 million scoreboard were sold before fall practices began in August. Sales for the scoreboard advertising were handled by Wolfpack Sports Marketing, a part of CBC’s Capitol Sports division.
impressions, and be seen by fans attending Wolfpack sporting events, Hurricanes and Cobras games, concerts, and many other special events at the entertainment and sports complex.
“With a project of this size and scope, it was important for our advertisers to see how this system would help them attain their marketing goals in the greater Triangle market” said Reckerd. To achieve this, the Wolfpack Sports Marketing staff called upon local animator Flying Foto Factory to develop a digital 3-D reproduction of the scoreboard. This unique sales package enabled sponsors to see the impact of their advertising message from within the stadium and from around the Entertainment and Sports Arena parking lots. According to Reckerd, “The digital representations were the exclamation point for many of our prospects.”
Thanks to Brian Asbill, Wolfpack Sports Marketing Director of Sales, for this capcom article.