WRAL-TV Names New General Manager

WRAL-TV Names New General Manager

Beginning March 4, 2002, WRAL-TV will have a new Vice President and General Manager. Capitol Broadcasting Company President & CEO Jim Goodmon announced on January 18, that Jim Hefner, currently president and general manager of Pittsburgh ABC affiliate WTAE-TV, will take the reigns at the Raleigh station.


Jim Hefner

A native North Carolinian, Hefner will be no stranger to WRAL-TV. After graduating from the University of North Carolina at Chapel Hill, he began his broadcast career at WRAL in 1977, working as a producer and later as assistant news director between 1982-83. Hefner has also been news director at WFMY-TV in Greensboro and KDKA-TV in Pittsburgh. He has been President & General Manager of WTAE-TV since 1987.

“Jim is an experienced general manager with a strong news background who understands and supports Capitol Broadcasting’s concept of local broadcasting. I’m very pleased to be welcoming Jim back home,” said Goodmon.

In addition to his Carolina degree, Hefner earned a master’s degree from Duquesne University in Pittsburgh. He and his wife, Marty, have six children.

“WRAL-TV and the Raleigh area are very special to me and my family,” Hefner commented. “We have deep roots in North Carolina and I’m really looking forward to working at what I consider to be the finest television station in America.”

Hefner will replace Tom Allen, Senior VP of Broadcasting at CBC and WRAL-TV General Manager, who is leaving to pursue other career interests in the spring of the year. Allen and his wife, Patti, are moving to their home in Montana and will be criss-crossing the country in their 38-foot home-on-wheels producing documentaries through his wife’s video production business.

“Tom led WRAL quite successfully through a very challenging time in broadcasting. From creating the country’s most popular local television station web site to pioneering the first all High Definition TV newsroom, Tom was a critical force in making it happen, and I’m grateful for his leadership, ” said Goodmon.

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