||Spanish Radio Station To Broadcast WRAL News
WRAL-TV’s Spanish simulcast of the 6:00pm weekday news is getting to more listeners in North Carolina. Rocky Mount radio station WEED-AM plans to begin carrying the audio of the simulcast next week.
Rocky Mount’s WEED-AM will carry WRAL-TV’s Spanish simulcast of the 6:00pm news.
Community Relations Director Loretta Harper first met with the owner and general manager of the station, Chuck Johnson, several years ago to discuss putting WRAL’s news on the all Hispanic programming and music AM channel. Hurricane Floyd flooding then ruined the station’s studio and offices on Sunset Avenue in 1999. After being off the station for almost a year, the station relocated downtown and contacted WRAL-TV again in November 2001.
Now WEED-AM, 1390 AM, will move ahead with its original plans to carry WRAL’s Spanish simulcast of the news. The family-owned station, also known as “La Pantera,” will broadcast the news each weekday at 6:00pm.
“We are hoping to use this partnership as a model to approach other radio stations offering Hispanic programming/music,” said Harper. “Our goal is to expand the reach of our Spanish news broadcast through radio partnerships that serve the Hispanic audience.”
“La Pantera” began in 1994 as a four-hour program, and the popularity of the broadcast caused the station to convert solely to Spanish 24 hours a day. 1390 AM reaches Rocky Mount and part of Greenville and Tarboro in the eastern part of North Carolina.