|WRAL-FM’s Gregory Participates on AWRT Panel|
WRAL-FM GM Ardie Gregory (left) participated on a panel about radio with Alchemy GM Brian Maloney & others.
WRAL-FM General Manager Ardie Gregory took part in a panel of local radio GM’s talking about their industry at the November luncheon of the Triangle Chapter of American Women In Radio & Television. CBC’ers from several divisions attended the luncheon with broadcasting executives from around the area at noon on Wednesday, November 20, 2002, at Sister’s Catering in North Raleigh.
Gregory emphasized the need for radio stations to keep their focus local.
“My mantra is: ‘local, local, local’,” she said. “We have a responsibility to the community here, to the people, to serve local clients and help the North Carolina tax base, here.”
Curtis Media GM Phil Zachary, Clear Channel GM Sherri Sawyer, Radio One GM Gary Weiss and Alchemy GM Brian Maloney also participated on the panel. NBC17 Anchor Sharon Delaney moderated, covering questions about satellite radio, non-traditional revenue sources and multi-station ownership.
Gregory argued against the latter concept saying, “The business community has suffered from multi-station ownership. We’ve lost the commitment to the local business community.”
“Radio is a powerful medium,” she said. “We need to keep our focus on our clients’ needs. We should get back to selling radio for its strengths.”