Winter Storm Draws Viewers to WRAL

Where does the Triangle turn for the latest weather information? According to the ratings, they turn to WRAL-TV. Winter weather is threatening the Triangle again, and during the last batch of winter weather, viewers tuned in to WRAL-TV Chief Meteorologist Greg Fishel and his team of weather watchers for details on the sleet and freezing rain.

WRAL-TV also kept track of the latest traffic reports with Trafficologist Mark Roberts and the list of closings and delays that scrolled continuously.

When weather strikes, viewers know that WRAL IS coverage you can count on. During the winter storm on Sunday, February 16 and Monday, February 17, 2003, WRAL-TV won the market during every newscast on the books. On the 16th, WRAL’s Sunday Morning News from 8-9am rated a 12.3 household rating and 26 share, more than double the ratings of the ABC and NBC affiliates in the Triangle. The Sunday WRAL Early News at 6:30-7pm garnered a 19.7/26, walloping the competition, WTVD who trailed with 11.8/16 and WNCN with 3.7/5. The late news at 11-11:35pm brought in 14.4/23 at WRAL-TV, significantly higher that WTVD’s 9.6/15 and WNCN’s 3.9/6.

On the Monday of the storm, February 17, WRAL dominated winning the 5-5:30am and 5:30-6am Morning News time slots as well as the 7:30-9am Weather Coverage. The 6-6:30pm Early Newscast bettered the competition with a 22.6/30 rating, above WTVD’s 13.6/18 and WNCN’s 4.0/5. WRAL’s Late News at 11-11:35pm won its time slot as well, with 11.2/20. The next best rating came from WTVD with 9.0/16.