||Gregory Participates on Local Radio Panel
WRAL-FM General Manager Ardie Gregory answers questions on a panel for T-RTP.
WRAL-FM General Manager Ardie Gregory addressed challenges and changes in the radio industry with other local station GMs at a luncheon for the Triangle – Radio & Television Professionals (T-RTP) on Wednesday, November 19, 2003. T-RTP featured the discussion for its monthly meeting at the Brier Creek Country Club in Raleigh.
Gregory participated on the panel with Clear Channel Radio GM Ken Spitzer, Curtis Media Group GM Phil Zachary, Radio One GM Gary Weiss, WRBZ GM Brian Maloney and WUNC GM Joan Rose. News Channel 14 Anchor Vernon Fraley moderated.
When asked about being a stand alone in the Triangle market, Gregory said, “There are not many stand alones left. Our mission is to meet the expectations of our listeners . . . Those expectations include wanting more than just music, they want late breaking news, they want a connection to the community.” She used a pertinent example from that day; WRAL-FM did weather updates every 10 minutes due to the inclement weather.
Spitzer added, “There are not 3 publicly traded radio stations in this market. No other top 100 market can say that. This market is unique because it has 2 local owners [Curtis Media & WRAL].”
Gregory also addressed a question about how she plans to achieve more sales and listenership saying, “We will continue to take the product and market it in the means we think are most effective. Raleigh is a unique, good radio market. FM has to be smart.” She added that she will “continue to nurture what she considers the best sales staff on the street.”
Triangle – Radio and Television Professionals is a local chapter of American Women in Radio & Television (AWRT). The group changed its name from the Triangle AWRT in October of this year in an effort to broaden its reach.