||Winter Storm Brings Record Page Views to WRAL.com
WRAL-TV is a proven ratings leader in the Triangle, especially when it comes to covering weather events, and its website is no exception. During the bout of winter weather in late February, WRAL.com broke its record page views for a single day and continued racking up monster monthly numbers.
WRAL.com drew 6.6 million page views on Thursday, February 26, 2004, shattering the previous one-day mark by almost two million page views.
The record came among a pattern of growing numbers. Before 2003 WRAL.com had never had a month with 20 million page views, but during 2003 the site pulled at least 20 million page views for every month but December. 2004 is proving to be even more of a usage bonanza. In January 2004, WRAL.com drew over 28 million page views and then pulled over 37 million page views for February. So far in March, the site has drawn over one million page views per day. These numbers put WRAL.com on top of all other local TV news sites in the US.
“People are definitely using us, and we like that,” said WRAL.com Managing Editor Paul Ensslin. “We are getting more pages read on the site and more people regularly coming to the site.”
In fact, WRAL.com had over 1.2 million unique users during February 2004 and 1 million unique users in January.
“It’s the way WRAL-TV does the news,” said Ensslin. “And the way they communicate with the web staff and the way the web staff puts it together.”