|WRAL Draws High Ratings in February Sweeps
The February Rating book arrived recently and contained good news for both CBC Triangle television stations, WRAL-TV and FOX50.
In the all-important demographic of Adults 25-54, WRAL-TV rated number one in all main time periods and in most cases extended their lead over the competition.
WRAL-TV’s award-winning newscasts increased their share of audience in Adults 25-54 at 6am, 7am, noon, 5pm, 5:30pm, 10pm and 11pm.
Also in the Adults 25-54 demographic, WRAL’s 10 O’Clock News on FOX50 also proved strong, growing a full rating point and one share. The 10pm news on FOX50 actually achieved a higher rating than WNCN’s 11pm newscast, tying the two newscasts for third in the late night news race.
WRAL’s 11pm news dominated the competition with a 33% increase in share and a 32% increase in Adult 25-54 ratings.