WRAL-FM Wins With Winter Ratings

WRAL-FM recently received the numbers for its winter 2004 performance, and the ratings prove that MIX 101.5 is a formidable force in the Triangle market.

Among the adults 25-54 demographic WRAL-FM won the morning and afternoon time slots. Bill & Sheri in the Morning, hosted by WRAL-FM Personalities Bill Jordan and Sheri Logan, won with an 8.4 share, and afternoons hosted by WRAL-FM Personality Jim Kelly took an 8.9 share. Middays also brought strong numbers with WRAL-FM Personality Diane Ramsey, taking second place in the market with an 8.5 share.

Among women 25-54 WRAL-FM won all three slots. Bill & Sheri in the Morning brought an 11.9 share and Ramsey’s midday and Kelly’s afternoon slot each had a 13.2 share.

WRAL-FM General Manager Ardie Gregory said, “The programming, marketing and promotion staff have all worked very smart and very hard to get us to these ratings. I’m extremely proud of this team of people and it’s rewarding for all of them to see these numbers from Arbitron.”