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WRAL Newscasts Dominate Ratings for May Sweeps
WRAL-TV & FOX50 Win Key Time Periods |
Viewers recognize the excellence of the WRAL-TV and FOX50 newscasts as evidenced by the results of the May sweeps season for 2004. The numbers are in and show that WRAL-TV’s newscasts on both stations are dominating the Triangle.
The ratings story begins with WRAL-TV winning the early morning time period for its newscast, beating WTVD for the first time in several ratings periods.
“Returning WRAL to its proper number one position [in the morning news] has been, and continues to be, a top priority for our station,” said WRAL-TV Vice President & General Manager Jim Hefner. “The morning news folks, including creative services, accepted the challenge and their performance in May was just terrific. Everyone working on the newscast is to be congratulated.”
The WRAL News beat the competition in other news time periods as well, dominating at noon, 5pm, 6pm and 11pm.
The WRAL 10 o’clock News on FOX50 won its time period with a 5.9 household rating 9 share, up 2 share points year-to-year with the newscast’s highest rating ever. The newscast pulled ratings 3 times greater than WLFL’s 10pm newscast and beat WNCN’s 11pm news. The WRAL 10 o’clock News on FOX50 even pulled within one rating point of WTVD’s 11pm newscast. FOX50 10PM news shows ratings up 34% for Persons 25-54 and up 43% for share year-to-year. Those numbers boost FOX50’s news higher than WLFL’s 10pm newscast
Sign-on to sign-off FOX50 had its highest May share ever and was the only station in the market to show growth year-to-year in both rating and share. The FOX50 7am morning news delivered a 2.2 household rating and 6 share, up 2 share points year-to-year. For Persons 25-54, ratings for FOX50 7am morning news are up 117%, and share is up 125%.
FOX50 also ranks as the #1 non-news station in the 5-7pm time period, with numbers up 1 share point and ratings up 28% year-to-year for the time period.
