New sports programming rolled out on both of Capitol Broadcasting’s Charlotte television stations over the past few months and is bringing big results.
WWWB-TV recently began broadcasting ACC basketball, and the UNC game at Clemson on January 19, 2005, pulled a 7.7 household rating and an 11 share setting a new ACC record high on Charlotte’s WB. The game reached 78,000 households in the Charlotte market.
“Having ACC basketball on Charlotte’s WB brings viewers to the station that we normally would not reach and offers us a tremendous promotional opportunity” said WJZY/WWWB Director Sales Shawn Harris.
Charlotte ’s WB became the secondary carrier of ACC basketball in the Charlotte market effective with the 2004/2005 season. CBC’s other Charlotte station WJZY UPN 46’s news partner station, WBTV, is the primary carrier of the ACC in the market making for a good cross-promotional fit.
Charlotte ’s WB will carry a total of 11 ACC games and kicked off its inaugural season with the conference by carrying the December 12, 2004, Maryland at UNC-Asheville game.
The station worked side by side with the WB network to map out clearances for the ACC schedule since many games pre-empted The WB’s programming.
“The WB network saw the advantages of Charlotte’s WB having the exposure that ACC basketball would bring to the station,” said Harris.
BC’s other Charlotte station WJZY/UPN 46 is now the home of the NBA’s Charlotte Bobcats, the Official Broadcast Television Partner of the team. The partnership began with the 2004/2005 season.