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WRAL News Sweeps May Ratings
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WRAL-TV and FOX 50 finished another strong May sweeps with WRAL news winning every news block. The WRAL News morning team rallied and won the 5-7am slot, and WRAL’s 10pm News on FOX 50 finished with a huge night and beat WTVD’s 11pm news, Monday – Friday.
WRAL-TV
WRAL-TV dominated several segments of the day and prime time during the May sweeps period for 2005. The station won every time period with the exception of 7-9am, 7-7:30pm and 1:30-2am (WRAL has no control over the programming during these time periods).
Several prime time CBS shows saw a jump in ratings.
- Without A Trace averaged a 16.5 household (HH) rating, up 27% from its strong May ’04 performance
- CSI averaged a 21.3 HH rating, a 21% increase over May ’04
- Navy NCIS is up a whopping 46% in HH Ratings over last year’s May ’04 performance
- Two and A Half Men averaged an 11.6 HH rating, improving the May ’04 performance by 2%
- CSI: Miami enjoyed a solid 16.9 HH rating average, a 5% increase over May ‘04
- 48 Hours Mystery averages a 5.7 HH rating, a super 31% time period improvement over May ‘04
During the daytime hours, two talkers took WRAL-TV to the top of the ratings heap. Dr. Phil easily beat out WTVD’s Regis & Kelly head-to-head in May 2005 by 40%. Jane Pauley won the following time slot with a 3.2 HH rating/ 12 share, topping the time period against Tony Danza on WTVD and Ellen on WNCN.
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WRAL News May 2005 Sweeps
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| M-F/5-630P |
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HH R/S |
| WRAL First News (5-530P) |
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10.6/23 |
| WRAL News (530-6P) |
|
10.8/22 |
| WRAL News (6-630P) |
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12.7/24 |
| WTVD Eyewitness (5-530P) |
|
7.5/16 |
| WTVD News (530-6P) |
|
7.6/15 |
| WTVD News (6-630P) |
|
9.4/18 |
| WNCN News (5-6P) |
|
2.7/5 |
| WNCN News (6-630P) |
|
3.0/6 |
And in the news department, WRAL-TV continued its domination. WRAL News took number one, beating the combined HH rating total for WTVD and WNCN at 5pm, 5:30pm and 6pm. WRAL’s News at 11 easily beat out WTVD’s and WNCN’s late news. WRAL is up 14% at 11pm with a 10.8 HH rating/20 share.
WRAL is up 16.7% year-to-year with its 6PM News in Persons 25-54, and also up 20% year-to-year with its 11PM News in Persons 25-54.
And WRAL earned top ratings late night as well. David Letterman dominated the late fringe with a 5.4 HH rating/13 share compared to WNCN’s Tonight Show with 3.5 HH rating/8 share.
FOX 50
FOX 50 finished the sweep with a 2.6 HH rating /6 share, up 0.2 ratings points year-to-year, one of only two stations in the market to see an overall increase.
WRAL News on FOX 50 at 10pm not only ranks as the #1 prime time newscast, but it beat most of the 11pm newscasts as well. WRAL News on FOX 50 is up 15% year-to-year, delivering a 6.8 HH rating/10 share, with only WRAL-TV’s 11pm newscast ranking higher among late night local news programming.
FOX Prime posted significant year-to-year gains, up a share point to 8.0 HH rating/12 share to rank #2 in the market. The leader in HH ratings is WRAL, also up a share point this year.
FOX 50’s original program, Gimme the Mike!, also brought big numbers for the station. The live finale’ was the highest-rated Prime Access program in the Raleigh-Durham market in May, among the demographics for Adults18-34, Adults18-49, Women18-34, Men18-34, and Men 18-49.
In the May sweeps, FOX 50 had more prime time programs in the top 20 than any other station in the Raleigh-Durham market. Among regularly-scheduled programs ranked on the Adult 18-49 rating, FOX 50 had 7 of the top 20. WRAL-TV came in second with 6. Competitors WTVD and WNCN had 4 and 3 respectively.
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Top 20 Prime-time Programs – May 2005 Sweeps
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Rank
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Station
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Program
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Time
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RA18-49
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#1
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FOX 50
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American Idol
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W 9p
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16.7
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#2
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WRAL/CBS
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CSI
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Th 9p
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15.9
|
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#3
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FOX 50
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American Idol
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Tu 8p
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15.1
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#4
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WTVD/ABC
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Desperate Housewives
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Su 9p
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13.6
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#5
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FOX 50
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House
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Tu 9p
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12.4
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|
#6
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WRAL/CBS
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Survivor: Palau
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Th 8p
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11.9
|
|
#7
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FOX 50
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Family Guy
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Su 9p
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11.1
|
|
#8
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FOX 50
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American Dad
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Su 9:30p
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10.4
|
|
#9
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WTVD/ABC
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Grey’s Anatomy
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Su 10p
|
10.4
|
|
#10
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WRAL/CBS
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CSI: Miami
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M 10p
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9.6
|
|
#11
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WTVD/ABC
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Lost
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W 8p
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9.6
|
|
#12
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WRAL/CBS
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Everybody Loves Raymond
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M 9p
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9.5
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#13
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FOX 50
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The Simpsons
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Su 8p
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8.3
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|
#14
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WNCN/NBC
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E.R.
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Th 10p
|
8.3
|
|
#15
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WTVD/ABC
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Extreme Makeover: Home Edition
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Su 8p
|
7.5
|
|
#16
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WRAL/CBS
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Amazing Race
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Tu 9p
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7.4
|
|
#17
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WNCN/NBC
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Law & Order: SVU
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Tu 10p
|
7.4
|
|
#18
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WNCN/NBC
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Las Vegas
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M 9p
|
7.1
|
|
#19
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FOX 50
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Stacked
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W 930p
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6.9
|
|
#20
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WRAL/CBS
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Without A Trace
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Th 10p
|
6.7
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