Christian Broadcasting System Expands Services With Microspace for Distribution of Dr. Laura Radio Show
Satellite Supports Growing Christian Radio Market
Microspace will now help Christian Broadcasting Service distribute the Dr. Laura radio program.
Microspace recently announced that Christian Broadcasting System, Ltd. is expanding its services with Microspace for the distribution of the Dr. Laura radio program. The Dr. Laura Program will be available as part of Microspace’s Christian Radio Consortium (CRC) service located on the AMC-3 satellite. With this addition, Christian Broadcasting System expands its already nationwide distribution of syndicated Christian programming.
Christian Broadcasting System began distribution of The Dr. Laura Program earlier this year. According to Jon Yinger, president, Christian Broadcasting System, Dr. Laura’s approach is compatible with the Christian Broadcasting System mission.
“It is important that we provide good quality programming to our listeners. Dr. Laura is well-respected in her field and has been recognized by the National Associations of Broadcasters with the prestigious Marconi Award for Network/Syndicated Personality of The Year. In addition, this show compliments programming already offered by our network which includes The Dave Ramsey Show, Radio Liberty, People to People and America’s Wake-up Call.”
According to DrLaura.com, the show is aimed at helping people with a wide range of personal, work, and familial problems. She “preaches, teaches, and nags about morals, values and ethics.”
Christian Broadcasting System distributes its programming using Microspace’s VELOCITY® satellite service, which allows the network to reach all major markets in the United States. The network began using satellite about five years ago.
Continued Yinger, “Expanding our service offering with satellite was a natural evolution for the business. We work with Microspace because reliability is essential to maintaining the high quality we offer in our programming. When you are distributing live talk, downtime is deadly. Microspace has the right redundancy systems in place to ensure that there is no downtime.”
According to a study conducted in 2005 by National Religious Broadcasters, an association representing Christian communicators in radio, television, Internet and film, the number of religious stations grew 14 percent in the past five years as compared with the four percent growth in the overall radio industry. A separate study by the Barna Group found that 46 percent of adults in the United States are tuning into a Christian radio broadcast in a typical month.
John Bimrose, Senior Account Manager at Microspace comments on this market growth, “These numbers are not surprising, especially when you work with a growing organization like Christian Broadcasting System. The CRC service reaches over 1100 Christian radio stations in the US. Utilizing this platform, programmers and ministries can instantly reach this targeted audience.”
|About Christian Broadcasting System
The Christian Broadcasting System is dedicated to connecting its listeners to Christ and the work of the cross, offering Salvation to those in need, growth to those who want is and encouraging our listening family to share the Good News of Christ, everyday, in their own communities.
Thanks to MCC’s Carla Torrence for this capcom story.