On April 27, 2007, the Durham Bulls reached an agreement with Baseball America, the nation’s leading baseball resource, to provide weekly podcasts on the world of Minor League Baseball to the ballclub for use on durhambulls.com, the official website of the Durham Bulls. Podcasts will begin on Monday, May 7th as the Bulls kick off a four-game series against the Norfolk Tides, then run regularly every week on Fridays.
“Baseball America is pleased to provide the Durham Bulls with special podcast content. We look forward to giving Bulls fans information regarding minor league baseball, players to watch, analysis and other news from the unique Baseball America perspective,” Baseball America Publisher Lee Folger said, “Recognized as the leader in minor league baseball coverage, Baseball America hopes the podcasts will give fans even more reasons to get excited about Durham Bulls baseball at the DBAP (Durham Bulls Athletic Park) or on the web.”
The deal gives the Bulls a new stream of needed content for their recently updated homepage which now provides room for up to six featured stories, video clips, photo galleries and podcasts. Baseball America hopes the podcasts will entice more fans to check out baseballamerica.com to learn more about the baseball-only publication.
“Baseball America is really a must-read for anyone working in our industry,” Durham Bulls General Manager Mike Birling said, “They cover the game better than anyone on amateur ball all the way up to the big leagues. It’s going to be a nice addition to durhambulls.com for our fans to get a customized weekly report from the foremost authority in minor league baseball.”
The Bulls and Baseball America have collaborated on other promotional ventures, including in-depth reports on Tampa Bay Devil Rays prospects provided by Baseball America for Play Ball, the Bull’s gameday program, and distribution of complimentary issues of BA’s bi-weekly magazine to Bulls fans at day games.
|About Baseball America…
Baseball America is the nation’s leading baseball resource, with in-depth coverage of every level of the game – from high school to the major leagues, with a particular focus on up-and-coming players. Founded in 1981, Baseball America quickly established itself as the foremost baseball-only publication and has grown into a media company that produces a bi-weekly magazine; publishes four annual reference book titles and other special publications; produces events; conducts radio and television appearances; and offers a widely popular website, baseballamerica.com.
Thanks to DBBC’s Matt DeMargel for this capcom story.