American Heart Association Honors CBC as a Fit-Friendly Company

American Heart Association Honors CBC as a Fit-Friendly Company

Start! Fit-Friendly Gold Seal It’s “fitting” that Capitol Broadcasting Company was honored by the American Heart Association and the Wall Street Journal recently.   The AHA ran a full page ad in the publication on Tuesday, Sept. 25, 2007, to congratulate CBC and a list of others who made the AHA’s Start! Fit-Friendly list.  CBC achieved the gold level designation for its wellness program and overall healthy workplace culture.

The AHA uses the Start! Fit-Friendly program to “recognize employers who champion the health of their employees and work to create a culture of physical activity in the workplace.”

AHA Fit-Friendly ad
View the entire ad (pdf 1.15MB)

“CBC is proud to be recognized as only one of 8 Triangle companies with the Start! Fit-Friendly designation,” said Corporate Human Resources VP Jan Sharp.  “We have long worked to provide our employees a wide array of benefits to support their physical health.  We have a created a culture where physical activity and healthy eating is encouraged.  We believe the best work only comes from healthy, happy people. And we want to help our employees be the best that they can be.”

CBC will carry the title of a Start! Fit-Friendly Company for one year.  Criteria for the honor included offering employees physical activity support, providing healthy eating options at work and fostering a culture of wellness. 

CBC’s cornerstone wellness program, Be Active CBC, continues to encourage employees to be healthy.  In the past year the program has including a walking competition among employee teams and the first-ever on-site Weight Watchers program among others. 

CBC now offers healthy options in the vending machines in employee breakrooms and offers these choices at a discount.  CBC also became an entirely tobacco-free campus on August 1, 2007, carrying the indoor ban on tobacco already in place to the entirety of its grounds.


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