Sunrise Broadcasting Becomes a Part of CBC

Sunrise Broadcasting employees are welcomed into CBC at a luncheon on Nov 19th.

On Wednesday, Nov. 19, 2008, CBC welcomed just over three dozen new employees to our fold.   The six stations of Sunrise Broadcasting became part of CBC family after the Federal Communications Commission approved the purchase.

Sunrise Broadcasting has become a division of CBC.  The six radio stations are housed in one facility in Wilmington, NC.  While a small market, it is one of the fastest growing in the country.

CBC President & CEO Jim Goodmon tells the Wilmington radio employees “I’m very interested in how employees do in their career, but I’m more into how we get along and that we respect each other.”

Employees from the six radio stations under the new Sunrise Broadcasting learn more about CBC.

CBC President & CEO Jim Goodmon introduced himself as the President of Sunrise Broadcasting at a luncheon to welcome the new employees into the CBC fold.  He told the group he likes the Wilmington market and since it’s the fastest growing city in NC that it made sense to purchase the stations, especially since CBC already has a TV station there.

Goodmon defined the CBC culture for the new employees as “we are a group of people who love local broadcasting, love what we do, and think what we do is important.”

The stations under the umbrella of Sunrise Broadcasting are:

• WAZO-FM
• WILL-FM
• WKXB-FM
• WLGD-FM
• WSFM-FM
• WMFD-AM

The stations include a variety of formats, including one Hispanic station.  CBC already owns a television station in Wilmington, the CBS affiliate WILM-TV.