WRAL.com Releases Free iPhone Application

WRAL-TV CBC New Media Group

WRAL.com Releases Free iPhone Application

WRAL.com, one of the most visited local media Web sites in the country, is now available through an application developed specifically for Apple’s popular iPhone™.

iPhone
WRAL.com is now available via iPhone™.

The free download optimizes WRAL.com’s graphically rich content for display on the iPhone’s high-resolution touch screen and features crisp Doppler radar images, quality news video and a customizable menu.  Application users can easily navigate between content sections: top news stories, video, weather forecasts, DUALDoppler5000 radar, traffic camera images and other features from WRAL-TV, the top-rated news operation in Central and Eastern North Carolina.

WRAL-TV is the first local TV station in the country to offer an iPhone application. 

To download the WRAL.com app, go to Apple’s online iTunes® store and search “WRAL.” You can also access the download link by visiting http://mobile.wral.com.

The application was developed for WRAL.com by sister company News Over Wireless. Both News Over Wireless and WRAL.com are operated by CBC New Media Group, a division of Raleigh-based Capitol Broadcasting Company, which also owns WRAL-TV.

WRAL.com“Our goal is to have WRAL News available on as many platforms as possible,” said Jimmy Goodmon, vice president and general manager of CBC New Media Group. “The iPhone app is just one more way for us to deliver our award-winning content.”

The iPhone is now the most popular mobile phone sold in the U.S., according to marketing research firm NPD. More than 10 million iPhones were sold in 2008, moving it ahead of Motorola’s Razr.

The new iPhone app marks the latest extension of the WRAL News brand. In addition to cable and over-the-air broadcasts, WRAL News content is viewed on WRAL.com by an estimated 2.8 million unique users a month. Media Audit estimates that half of all adults in the Raleigh area visit WRAL.com, launched in January 1996, at least once a month. Additionally, WRAL News content is available on a premium phone application, a free mobile Web site, the WRAL NewsChannel (a digital channel available over the air and on cable), a desktop news and weather application, and free e-mail subscriptions.

iPhone is trademark of Apple Inc.
iTunes is a registered trademark of Apple Inc.

Thanks to WRAL-TV’s Debbie Strange for this capcom story.

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