NAB Crystal Radio Award Presented to MIX 101.5 WRAL-FM

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NAB Crystal Radio Award Presented to MIX 101.5 WRAL-FM
Radio Station Recognized for Outstanding Community Service Efforts

Crystal Awards
WRAL-TV’s Pete Sockett (2nd from right, back row) accepts the 2009 Crystal Award on behalf of WRAL-FM.

MIX 101.5 WRAL-FM received the National Association of Broadcasters Crystal Radio Award on Tuesday, April 23, 2009. The NAB Crystal Radio Awards are given to stations for their year-round commitment to community service.

From the fifty finalists, ten winners were announced on Tuesday, April 23 at the NAB Show in Las Vegas, Nevada. The annual NAB Show is the world’s largest electronic media show, covering filmed entertainment and the development, management and delivery of content across all mediums.

The following is the WRAL-FM entry submission:

In times of need, crisis, fun and entertainment, MIX 101.5 WRAL-FM continues to build on longstanding community ties in the Triangle.

In 2008, our listeners pledged more than $1 million for the children at Duke Children’s Hospital during our annual radiothon. We collected more than 7,000 pounds of food for the Inter-Faith Food Shuttle’s BackPack Buddies Program. We collected more than 32 large boxes filled with new, unwrapped toys for the U.S. Marine Corps Reserves’ “Toys for Tots” program. We provided 500 children with identification cards to be used in the event of an emergency, free of charge.

We lent a helping hand to local organizations like Interact of Wake County, the American Cancer Society, the Juvenile Diabetes Research Foundation, the American Heart Association, the Tammy Lynn Center and Susan G. Komen’s Race for the Cure.

WRAL-FM also opened its airwaves to the community by providing more than 5,000 PSAs, helping more than 100 community organizations and businesses with donations and information for their events, making more than 200 hours of public appearances at community events and airing 104 public affairs programs on topics of interest in our community.

As another year passes, WRAL-FM continues to find new ways to serve our community.

WRAL-FM was the recipient of the Crystal Radio Award in 2001 and was a finalist in 1996 and 2000.

The other 9 Crystal Award winners are KKLI-FM Colorado Springs, CO; WGY-AM Latham, NY; KOZT-FM Fort Bragg, CA; WIBC-FM Indianapolis, IN; KUAD-FM Windsor, CO; WKRQ-FM Cincinnati, OH; KXKT-FM Omaha, NE; WDBR-FM Springfield, IL and WTUZ-FM New Philadelphia, OH.

Thanks to WRAL-FM’s Luanne Tart & Paige Ellis for this capcom story & photo.


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