WRAL-TV Dominates Ratings in Raleigh-Durham-Fayetteville
The news is very good in North Carolina for Capitol Broadcasting’s WRAL-TV. Sign on to sign off, the longtime ratings leader is the most watched station in the market. WRAL News is the number one rated news in every time period, seven days a week. Syndicated programs airing in all day parts are number one. Prime programming is number one. The station is also the lone station in the market to post ratings gains since last July.
Vice President and General Manager Steven D. Hammel credits the staff. “I believe we have the best people in the country. Every person works hard, has incredibly high standards and a commitment to providing our viewers with the best coverage and programming.”
WRAL News wins 5a, 530a and 6a, beating the nearest competition by nearly two ratings points and delivering seven times the audience of the third place station. The CBS Early Show also wins its 7-9a time period. At Noon, WRAL News wins big with a 7.1 rating.
The even bigger story is the evening news. WRAL’s 5:00 News averaged a 10.1 rating, more than doubling its closest competitor. At 5:30pm, the station averaged a 10.2 rating, again nearly doubling the competition. At 6:00pm, WRAL averaged an 11.9 rating, 22.3 share.
Dr. Phil, The Doctors, The Insider, Inside Edition and Entertainment Tonight all won their respective time periods.
WRAL’s 11:00 News is the only late newscast showing growth, averaging an 8.8 rating.
People in Raleigh-Durham-Fayetteville are watching WRAL on the weekends, too. WRAL News averaged a 3.7 rating weekend mornings, a 6.3 rating for the weekend 6p News and an 8.2 rating for the weekend 11p news.
WRAL-TV News Director Rick Gall says, “For us, it’s all about providing coverage that’s meaningful to viewers. Throughout the day, we’re hustling to breaking news, delving into local and state issues, investigating community problems, helping people cope with the recession, forecasting severe weather, and chasing sports stories. Viewers count on us for all of that and more.”
Thanks to WRAL-TV’s Shelly Leslie for this capcom story.