WRAL-TV Dominates November Household Ratings

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WRAL-TV Dominates November Household Ratings
Only Station in the Raleigh-Durham-Fayetteville Market Showing Growth Year to Year

There’s plenty of good news in North Carolina at Capitol Broadcasting’s WRAL-TV. The longtime leader is the lone station in the market to post ratings gains year to year. Sign on to sign off, WRAL-TV continues to be the most watched station in the market.

WRAL News is the number one rated news in every time period, seven days a week. Syndicated programs airing in all day parts are number one. CBS prime programming is number one.

WRAL News wins the Mornings at 5:00, 5:30 and 6:00. At 6am, WRAL News beats the nearest competition by nearly three ratings points and delivers nearly five times the audience of the third place station. One quarter of all viewing households at 6am are watching WRAL News, up nearly a full rating point from last year. At Noon, WRAL News wins with a 7 rating.

WRAL News weekday evenings at 5:00, 5:30 and 6:00 all enjoyed ratings growth year to year and the 5:00 newscast finished at a three year high. The 6:00 news is the highest rated daily program across all stations with an average 13.1 rating.

Dr. Phil, The Doctors, The Insider, Inside Edition and Entertainment Tonight all won their respective time periods.

CBS’ #1 prime programming provided solid lead-in to WRAL’s late news. Coupled with significant nightly tune in viewership, WRAL’s 11:00 news is again the only newscast in the time period to show ratings growth over last year and leads the nearest competition by 30%.

People in Raleigh-Durham-Fayetteville also made WRAL number one on the weekends. Weekend morning news finished with a 5.2 rating. The weekend 6p and 11p won with a 4.9 and a 7.6 rating respectively.

Vice President and General Manager Steven D. Hammel credits an extremely dedicated staff and a commitment to empower and inform. “I truly believe we have the best people in the industry working at WRAL-TV. Our success can always be traced back to our people.”

WRAL-TV News Director Rick Gall adds, “It’s all about meaningful local coverage. We’re focused on investigating stories that matter, digging into local and state issues, being the first to report breaking news, helping people cope with the recession, forecasting and responding to severe weather, and expanding our legendary local sports coverage to the web and radio.  Our job is to ensure that people across the viewing area are informed on matters that impact their lives.”

Thanks to WRAL-TV’s Shelly Leslie for this capcom story.


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