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CBC Television Stations Rack Up National Honors for Promotions

  • Andrea Osborne
  • May 25, 2010
  • News
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WRAL-TV logoFOX 50WJZY-TV

Promax FOX 50, WRAL-TV and WJZY-TV are all in the running for prestigious national awards for their work in promotion, celebrating the great work the creative services departments do in our CBC stations.   FOX 50 received nine finalist nods in the 2010 PromaxBDA, while WRAL-TV followed up with three and WJZY is a finalist in one category.

The competition pits local stations against national networks and cable.  In many cases the CBC stations were the only local station to be nominated in the category, a very impressive honor.

See For Yourself
Watch the Video of several of CBC’s Promax/BDA nominated spots:

  • Campaign for Change
  • The Office Copier
  • What Color Do You Bleed? Playa
  • Wake Up With Friends
  • WRAL @ State Fair
  • WRAL.com Premium Classifieds

And the finalists are:

HOLIDAY/SPECIAL EVENT PROMOTION – LOCAL
WRAL @ State Fair
Stacie Holyfield/Steve Loyd
WRAL-TV

NEWS/INFORMATION PROGRAM CAMPAIGN – LOCAL
Wake Up With Friends
Shelly Leslie & Christian McIllwain
WRAL-TV

PUBLIC SERVICE ANNOUNCEMENT – LOCAL
What Color Do You Bleed? Playa
Karen Johnson / Christine Van Cott / Justin Owen
FOX 50

Campaign 4 Change
Justin Owen
FOX 50

The CBC’ers behind these national finalist promos:
Stacie Holyfield
Stacie Holyfield
Karen Johnson
Karen Johnson
Shelly Leslie
Shelly Leslie
Steve Loyd
Steve loyd
Christian McIllwain
Christian McIllwain
Anita Normanly
Anita Normanly
Justin Owen
Justin Owen
Scott Reid
Scott Reid
Christine Van Cott
Christine Van Cott
Don Ursich
Don Urisch

SOMETHING FOR NOTHING – LOCAL
Campaign 4 Change
Justin Owen
FOX 50

What Color Do You Bleed? Playa
Karen Johnson / Christine Van Cott / Justin Owen
FOX 50

FUNNIEST PROMO
What Color Do You Bleed? Playa
Karen Johnson / Christine Van Cott / Justin Owen
FOX 50

EDITING
Campaign 4 Change
Justin Owen
FOX 50

COPYWRITING
WRAL.com Premium Classifieds
Anita Normanly
WRAL-TV

DIRECTING
Campaign 4 Change
Justin Owen
FOX 50

PROGRAM PROMOTIONAL SPOT – IN-HOUSE
The Office Copier
Don Ursich
Charlotte’s WJZY

January Blockbusters
Justin Owen & Scott Reid
FOX 50

The Promax BDA Awards is the only competition dedicated to recognizing excellence in Marketing, Design and Creative content in the entertainment industry.  The organization receives thousands of entries each year, so even getting to the finalist stage is a high honor.

Winners will be announced at the PromaxBDA 2010 Conference in late June.

Promax/BDA

Thanks to WRAL-TV’s Steve Elizondo & FOX 50’s Kevin Kolbe for this capcom video.

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