WRAL.com Wins International EPpy Award

WRAL.com has been named best local TV website in an international competition sponsored by Editor & Publisher.

WRAL.comWRAL.com received the honor during the 2010 EPpy™ Awards, presented last week at the Interactive Media Conference and Trade Show at the Hard Rock Hotel & Casino in Las Vegas.

The EPpy Awards honor the best media-affiliated Web sites across 36 diverse categories. Now in its 15th year, this contest has broadened its scope to keep up with the ever-changing Internet industry. New for 2010 is the award for Best Social Networking Implementation on a Media-Affiliated Web site.

Editor & Publisher (E&P) is a monthly magazine covering the North American newspaper industry. It is based in New York City. E&P describes itself on its website as “the authoritative journal covering all aspects of the North American newspaper industry, including business, newsroom, advertising, circulation, marketing, technology, online and syndicates.”

“I am very proud of our site’s achievements over the years,” said WRAL.com General Manager John Clark. “With the EPpy award, WRAL.com has now been judged best in its class internationally. That’s quite an accomplishment for our staff and TV station.”

WRAL.com was a finalist for the same award in 2007, 2008 and 2009.

The EPpy is the latest in a string of awards for WRAL.com. In 2009, WRAL.com was given a prestigious Edward R. Murrow award for best broadcast-affiliated website among large-market TV stations (markets 1-50). Raleigh-Durham-Fayetteville is 27th in market size with just more than 1 million households.

The site also received awards in 2009 from The Associated Press and the Midsouth Chapter of the National Academy of Television Arts and Sciences.

Launched in 1996, WRAL.com is the most popular media site in the Triangle area and one of the most popular TV Web sites in the country. More than half of adults in the Raleigh-Durham metro area visit the site each month, according to The Media Audit. Only Google, Yahoo and Facebook have higher market penetration rates.

Thanks to CBC NMG’s John Conway for this capcom story.



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