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WRAL-TV Raises Over $68,000 Through Coats Telethon

  • Andrea Osborne
  • December 14, 2010
  • News
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WRAL-TV logo

WRAL-TV Raises Over $68,000 Through Coats Telethon
Donations Being Accepted Through Dec 31st

Coats telethon
Volunteers man the phone bank for WRAL’s 22nd Annual Coats for the Children telethon on Friday, Dec 10th.
slidesView the Slideshow

As temperatures plummet, the need for warm winter coats for children in the Triangle becomes keener than ever.   WRAL-TV viewers are once again showing their generosity by contributing to the 22nd Annual Coats for the Children Telethon on Friday, December 10, 2010.

“When you walk into the telethon studio, you instantly catch the holiday spirit!” said WRAL-TV Director of Local Production Phyllis Parish, the producer of the daylong event.  “Christmas trees, snowflakes, pictures of children bundled up in their warm coats and hats.”

Viewers responded to the on-air pleas and two hour specials during the day with a total of $68,560 in pledges.  The number continues to climb with ongoing donations via WRAL.com.  If you’d still like to give, search “Coats” on WRAL.com or text your contribution. Viewers may donate through December 31st.

Phyllis Parish, Santa & Steve Elizondo
WRAL-TV’s Steve Elizondo (right) snaps a picture of WRAL-TV’s Phyllis Parish iwth Santa.
Loretta Harper-Arnold & Faye Prosser
WRAL-TV’s Loretta Harper-Arnold (left) helps Smart Shopper Faye Prosser get set up for some Q&As as thank you gifts for viewers who pledge.

“Our goal is to brighten the holidays for the Salvation Army families,” said Parish.  “We hope to make their holidays, and winter months ahead, more joyful, and much warmer!  

“It’s been so cold during the past two weeks, I wanted to take advantage of the cold weather we were having,” continued Parish.  “Nothing says COLD like Fountain Mountain, outside the station! For the telethon, we added faux snow flurries and an ice skating rink around the fountain.  I think those elements helped our viewers remember the frigid temps we’ve had.  And we know there are very cold days ahead, including this week.”

As temperatures struggle to get above freezing and snow flurries have been spotted in the WRAL viewing area, we want to help keep children warm.  New and gently used coats are also being accepted at the station, as well as area Jiffy Lube and First Citizens Bank locations.  Find a detailed list of drop-off locations here.

“When our anchors share the need, our viewers respond,” said Parish.  “They are always very generous.  We thank them for helping us make it a warmer winter for hundreds of Salvation Army families.”

Make an online donation
or find the list of drop-off locations
HERE
.

WRAL kicks off the Coats for the Children campaign each year with the Raleigh Christmas Parade and runs the collection through December 31st.  The telethon has become a staple of the event, drawing attention to this important project.

Coats for the Children“The Coats Telethon is one of my favorite projects of the year!” said Parish.  “Every WRAL-TV department is involved and you feel the collaborative spirit throughout the project.  My colleagues and I realize how blessed we all are, so we work that much harder to broadcast a fun telethon that raises a large amount for those families in our viewing area who are less fortunate.”

22nd Annual Coats for the Children Telethon

CBC holds its 22nd annual Coats for the Children Telethon live from Studio A on Friday, December 10th.
WRAL-TV’s David Crabtree (left) chats with a volunteer, thanking her for working the phone bank.
WRAL-TV’s Phyllis Parish (right) gives WRAL-TV’s David Crabtree a few last-minute instructions before the next pitch.
WRAL-TV’s Amanda Smith keeps the cameras rolling.
WRAL-TV’s Stuart Todd works the camera for the telethon cut-ins during the noon news.
WRAL-TV’s Steve Elizondo (right) snaps a pic of WRAL-TV’s Phyllis Parish with Santa during a break.
WRAL-TV’s Jodella Lifsey works behind the scenes entering pledges into the database.
The incoming pledge box stays full thanks to the generousity of WRAL viewers.
Santa Claus made a special trip from the North Pole to help WRAL help the children of the Triangle.
Santa works hard taking pledges, with many “Ho, Ho, Hos” for delighted callers.
Volunteers take donations.
Volunteers work hard answering phones & taking pledges.
Anchors refer to the cue cards to keep reminding viewers of the number to call to donate.
Capital Bank’s Roger Plott (left), who serves on the Salvation Army’s Advisory Board presents a $5,000 check during WRAL’s 1pm Telethon special. This young man helps Plott present handmade scarves to WRAL-TV’s David Crabtree.
WRAL-TV’s Loretta Harper-Arnold (left) & WRAL-TV’s Phyllis Parish are the heart and soul of WRAL’s Coats for the Cihldren telethon each year.
WRAL-TV’s Stuart Todd (right) & WRAL-TV’s David Crabtree get the Daniels Middle School students ready for their on-air appearance.
The telethon is captured on camera in Studio A and broadcast to Triangle TVs.
WRAL-TV’s Loretta Harper-Arnold (left) gives Smart Shopper Faye Prossera run-down of how to take calls. Prosser contributed several thank you gifts to the telethon.
WRAL-TV’s David Crabtree chats with students & a teacher from Daniels Middle School who stopped by to make a coat donation.
Studio A turns into a winter wonderland for the Coats telethon.
Figure skater Rachel Cannon takes a few passes on the temporary ice rink at the WRAL fountain in preparation for her Coats telethon appearance.
The 22nd Annual Coats for the Children Telethon is a huge success, raiising over $68,000 to keep Triangle children warm this winter.
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