WRAL.com Redefining Citizen Engagement

WRAL-TV logo

Launches Partnership with SeeClickFix, City of Raleigh

Reporting issues such as graffiti, potholes or broken street signs is now as simple as snapping a picture with a mobile phone and clicking “Send” thanks to a partnership announced on Wednesday, January 12, 2011, between WRAL.com and SeeClickFix.

See Click Fix
WRAL.com

SeeClickFix, a technology platform created to provide a direct connection between residents and their city governments, allows anyone to use the Web or a mobile app (SeeClickFix.com/apps) to quickly report an issue in their area.  The platform has seen tremendous growth in the past few months and facilitates citizen reporting in hundreds of cities the world over.

“Raleigh residents have a new, effective channel for communicating with local government and public works,” said WRAL.com General Manager John Clark. “This service is redefining citizen engagement on the local level.”

WRAL is partnering with SeeClickFix to bring the best of this service to the City of Raleigh. The region’s top-rated news outlet on TV and the Web is taking a proactive role in community improvement by sponsoring  professional-level accounts for each Raleigh City Council member, the mayor, and the city manager.  Though SeeClickFix is free for anyone to use, agencies or administrators can purchase “Pro” accounts for faster and better issue management. Integrating the service into WRAL.com means Raleigh residents will have a convenient way to report and track issues.

The City of Raleigh will be accepting reports related to graffiti, potholes, drainage, signals/signs, parks/trails, water/sewer service, garbage pickup, and any other civic issues.  Issues are plotted on an interactive map as they are received and assigned colored markers. As issues are received by city officials and fixed, the markers change colors so residents can track progress.

SeeClickFix provides online and mobile platforms that empower citizens, community groups, media and local governments to care for and improve the country’s neighborhoods.  It was founded on the belief that citizens who take the time to report even minor issues and see them fixed are likely to become more engaged in their local communities. 

Started in New Haven, Connecticut in 2008, SeeClickFix now has millions of viewers and has logged tens of thousands of reports.  The service is accessible online, via Blackberry, iPhone and Android mobile platforms and widgets found on media partner websites such as the Washington Post, Gannett, SFGate, Philly.com and Boston.com.

Raleigh residents can access SeeClickFix by searching for the keyword “fix” on WRAL.com.

Launched in 1996, WRAL.com is the most popular media site in the Triangle area and one of the most popular TV Web sites in the country. More than half of all adults online in the Raleigh-Durham metro area visit the site each month.

Thanks to WRAL-TV’s Debbie Tullos for this capcom story.

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