American Tobacco Event Exec Wins Scholarship

ATC logo American Tobacco Event Exec Wins Scholarship
Valerie Ward Heads Up Many of the Happenings that Make Campus a Premiere Destination
Valerie Ward
ATC PR/Events Manager Valerie Ward

A seasoned veteran at producing winning events, American Tobacco’s Valerie Ward herself is the winner of the annual Triangle National Association of Catering Executive’s Merit Scholarship Award.

The honor, says Ward, is really a salute to American Tobacco’s creative and comprehensive approach to putting together extraordinary events — from Back Porch Music on the Lawn and the Explore Move Create Kids Series in Bay 7 to Bronto Software’s “Assassin” games and the upcoming Ramblin’ Rose Women’s Half Marathon and McKinney’s Battle of the Corporate Bands.

“At American Tobacco, we want the experience of our visitors to be the best it can be.  So, we have an entire team dedicated to producing one-of-a-kind events,” notes Michael Goodmon, vice president of real estate for Capitol Broadcasting Company, which owns the campus. “When you combine an enthusiastic client with a capable team and world class spaces like Bay 7 and our lawn auditorium, the sky’s the limit.  And all of these events contribute to what makes downtown Durham so attractive.”

To win the award, Ward , the campus’ events and p.r. manager, had to demonstrate exemplary commitment to NACE and its mission of excellence.  The scholarship allows Ward to join the NACE Experience! 2011 conference in Reno-Tahoe in July — although, she jokes, it’s not clear how she’ll fit it into her hectic schedule.  Already, she’s planning for the next installment of the Triangle Christmas Tree Challenge while making the most of more immediate events like the Tour de Fat, the New Belgium Brewery’s biking and sipping event, headed to American Tobacco on June 25.  

“There’s never a dull moment,” smiles the winner as she hustles off to another planning powwow, “which is what makes American Tobacco the hub that it is.”

Thanks to American Tobaccofor this capcom story.


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