WRAL-TV Continues Tradition as Raleigh-Durham-Fayetteville’s Number One Television Station

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WRAL-TV Continues Tradition as Raleigh-Durham-Fayetteville’s Number One Television Station

Based on Nielsen ratings for May 2011, WRAL-TV remains the number one television station in the market. The station wins in total adult viewers in every single newscast 4:30 a.m. to 11:30 p.m. Sign-on to sign-off, WRAL-TV delivers more viewers than any other station.

WRAL’s 6pm News delivers more audience than its top two competitors combined, nearly 40,000 more than the second place station. CBS prime time programming ranks #1 in adults.

WRAL’s dominance extends way beyond the television screen. Known as a technology trailblazer, the station continues to drastically expand its brand on WRAL.com, WRAL Mobile and social media.

In May, WRAL.com served up more than 100 million page views, an increase of about 30 percent over the same month in 2010.

More than 100,000 people use the WRAL apps for iPhone and Android. WRAL’s mobile website is on track to serve double the mobile video views it did in 2010.

No other station delivers on social media like WRAL. Nearly 70,000 users count on WRAL for breaking news, local coverage, weather, moneysaving advice and parenting via twitter and multiple content pages on facebook.


“We pride ourselves on being a leader on every platform, delivering in-depth investigative coverage, innovative weather coverage and breaking news using every technology available,” says WRAL-TV vice president and general manager Steven D. Hammel. “The statistics are there. On TV, web, mobile and social media, there is no more trusted brand than WRAL.”

WRAL-TV was awarded the prestigious regional Edward R. Murrow award for Overall Excellence and Best Newscast earlier this year, and won its second consecutive award for Outstanding News Operation from the Associated Press.

Thanks to WRAL-TV’s Debbie Tullos for this capcom story.

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