Labor Day Weekend a Working Weekend for Charlotte Division

James Taylor
CW46 WJZY is the mainstage sponsor at CarolinaFest, where James Taylor headlines the kick-off into the Democratic Natoinal Convention.
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While workers across the nation enjoyed a great holiday weekend, several employees at Capitol Broadcasting’s CW46 (WJZY)  and My TV12 (WMYT) hit the streets with Four Major Promotional events including a significant presence at The Democratic National Convention.

The weekend started very early Saturday morning September 1, 2012, as MY TV12 took part in the 20th Annual Matthews Alive Labor Day Weekend Parade.  Matthews is one of Charlotte’s most popular communities, and Matthews Alive is one of the area’s must attend events as summer comes to a close.

WBTV Meteorologist Eric Thomas, the primary weather anchor on the My TV News at Ten waved to the more than 25,000 friends and fans stationed all along the parade route in the downtown Matthews area. Thomas tossed My TV 12 Frisbees into the crowd and, of course, took all the credit for the picture perfect parade weather! 

Meanwhile station sales Promotion Manager Angela Golden was behind the wheel of the CW46  Ford Flex. Golden and several CW46 worker bees busily passed out hundreds of CW46 crayon sets and station pens along the parade route. From the reaction of those in attendance a great time was had by all!

William Vincent
William Vincent wins a WJZY/WMYT-sponored trivia contest at the Charlotte Knights game, nabbing a trip to the World Series.

The big Labor Day Weekend blitz continued on Sunday as both WJZY and WMYT literally took one for the team, and that’s no Bull! The Charlotte version of Capitol’s Durham Bulls is the Charlotte Knights, and on Sunday night the Knights took on the Bulls as the AAA International League season came to a close.

As part of a season long partnership with the Knights the stations gave away free seats to the game and the chance to win a trip to The World Series complete with hotel and airfare!  But the winner had to be lucky and good for the chance to see the Fall Classic.

Guests of CW46 and My TV12 took part in a trivia contest held throughout Sunday’s game.  Astrivia players were eliminated finalists took to the field to participate in various games of skill with the winner claiming the tickets. And the winner was…William Vincent! Mr. Vincent  is extremely excited to be heading to baseball’s biggest game…The World Series in late October!  His knowledge of baseball trivia really paid off.

Then on Monday, September 3rd,  it was time for Charlotte to shine on the national stage as host to this year’s Democratic National Convention. The full week of politics and parties all kicked off on Monday in the “Uptown” Charlotte area.

Hundreds of thousands of locals and visitors hit the streets for food, fun and plenty of local and national entertainment at CarolinaFest, headlined by singer/songwriter superstar James Taylor.

Eric Thomas
WBTV Meteorologist Eric Thomas from My TV News at Ten waves to the crowd at the 20th Annual Matthews Alive Labor Day Weekend Parade.

CW46 was the exclusive media sponsor of the CarolinaFest stage and was easily visible via the cool green and white sponsor scrims covering the stage speakers from the street to the roof of the stage.

CarolinaFest and the entire DNC was a big hit for Charlotte on both the local and national level as major networks broadcast live all week long.

And when the weekend came to an end, the party just kept going as MY TV12 kicked off the new Steve Harvey TV talk show Tuesday, September 4th with a special VIP screening of the show live that night at 7pm at Tempo, a Charlotte Night Club. 

Partnering with WBAV 101.9 who carries the Steve Harvey Morning Radio Show, WMYT awarded folks with tickets to watch the premiere of the show on Tuesday, September 4th, with My TV12 and V101.9 on a huge screen. During the show viewers enjoyed food and drinks and had a chance to win Steve Harvey and Family Feud door prizes and a big screen TV!

All in all the Labor Day weekend was a considered a big success for CW 46 (WJZY) and My TV12 (WMYT).

Thanks to WJZY’s Angela Golden & Chris Wolf for this capcom story & these capcom photos.


WJZY WMYT Labor Day Weekend 2012

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