Branding Insights from the Marketing Guru

Capitol Sports Vice President George Habel shares his wit and wisdom on his blog, “Note To Self.” He recently mused about the marketing of CBC’s sports entities. See what he had to say (and show):

Wool E. Bull & George Habel
Wool E. Bull & George Habel hang out on the Bulls field.

CBC Sports Radio stations added HD counterparts this spring, but 99.9 The Fan and 620 The Buzz are making more positive changes this summer and fall.

It’s unlikely that the Fuqua School at Duke University will invite me over for an erudite discussion on brand building. The Minor League marketing model is decidedly un-corporate.

Our brand has been built on a lovable mascot, the ever popular nightly sumo wrestling match, the renowned Dancing Grounds Crew, forty varieties of ice cold beer and Rita’s frozen custard. (And with all of that you get a baseball game!)

It’s a privilege to be in a job where one’s body of work is creating fun and spreading a little joy.  

So, here’s the latest branding idea to come out of the Sports Group at Capitol Broadcasting Company…

Adam & Joe signs
The humongous heads were succesfully tested at the Jan 20th NCSU-Clemson game. WARNING: Small children may find this disturbing!!!

Those giant heads closely resemble our afternoon sportstalk hosts Adam Gold and Joe Ovies. (Heard daily, 3-7p on 99.9 The Fan.) This cutting edge promotional apparatus has been fabricated to get them face time on ESPN’s College Game Day…which originated Saturday, January 26th, in Raleigh at the NC State-UNC basketball game. Hopefully, they will be an unavoidable, major presence in the background of the ESPN set at PNC Arena.


Thanks to Capitol Sports’ George Habel for this capcom story & photo.


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