WRAL-TV Continues Legacy of Ratings Dominance in

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WRAL-TV Continues Legacy of Ratings Dominance in Raleigh-Durham-Fayetteville

WRAL-TV continued its legacy of dominance on TV, web, mobile and social media in February. Local investigations, local insight and multi-platform weather reports delivered the coverage viewers count on in the Raleigh-Durham-Fayetteville market.

“Our mission is to be the most trusted local news brand on every platform using every technology available,” says WRAL-TV Vice President and General Manager Steven D. Hammel. “The results in February are a strong example of our commitment.”

Based on Nielsen household ratings for February 2013, locally owned and operated WRAL-TV is Raleigh’s most watched station sign-on to sign-off:

  • WRAL wins every newscast early morning through late news covering weekdays and weekends
  • WRAL’s News @ 5:00pm delivers over 35,000 more households than the second place station
  • WRAL’s News @ 5:30pm delivers nearly 30,000 more households than the second place station
  • WRAL News @ 6:00pm is the highest rated newscast in the market, delivering over 20,000 more households than the second and third place station combined
  • WRAL News on FOX 50 is the number one 10:00pm News, nearly doubling the number of households of the second place station
  • WRAL News @ 11:00pm Monday through Sunday delivers over 15,000 more households than the second and third place station combined
  • Prime time: WRAL is home to the top four regularly scheduled shows and nineteen of the top twenty-five

News Director Rick Gall says, “We continue to put a high priority on relevant, local investigations that bring attention to waste and fraud. We’re covering state government on TV and online like no other media outlet. Our staff is dedicated and experienced. They work non-stop to thoroughly cover what matters most to our communities. We take that responsibility seriously and honor the trust our viewers place in us day after day.”  

Sample work from February:

WRAL’s Investigation into Baby’s Death at Fort Bragg Child Care Center Spawns FBI Inquiry
http://www.wral.com/bragg-baby-dies-during-child-care-tummy-time-parents-want-justice/12147611/

Ten-Month Medicaid Fraud Investigation
http://www.wral.com/suspended-raleigh-business-changes-name-keeps-collecting-medicaid/12155050/

You Pay Your Share in Taxes, Why Doesn’t the $14Million Country Club?
http://www.wral.com/wral-investigates-private-country-clubs-can-claim-nonprofit-status/12068405/

5 On Your Side Investigation: Hurricane Sandy Flood Cars Retitled, Resold in NC
http://www.wral.com/hurricane-sandy-flood-damaged-cars-spilling-into-nc/12079206/

WRAL.com continued its extraordinary dominance among local news and information websites with exclusive online investigative reporting and unprecedented coverage of North Carolina state government with a dedicated staff of investigative journalists.

Sample their work:
http://www.wral.com/news/political/page/12084250/ 
http://www.wral.com/news/state/nccapitol/asset_gallery/11997682/
http://www.wral.com/Pat-McCrory-promise-tracker/11939528/
http://www.wral.com/news/state/nccapitol/.

WRAL’s digital efforts delivered more than 120 million page views on web and mobile platforms combined, and 1.3 million video views.

WRAL-TV recently won fourteen MidSouth Regional Emmy awards, including Investigative Report, General Assignment, Documentary and News Special.

Thanks to WRAL-TV’s Debbie Tullos for this capcom story.

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