WRAL-TV And Radio One Raleigh Launch HungerFreeNC Community Movement & MEDIAthon
North Carolina’s top television station is partnering with the nation’s largest urban-oriented, multi-media company for a powerful community movement called HungerFreeNC. WRAL-TV and Radio One Raleigh have been working on the project for almost a year. HungerFreeNC will include a special week of programming and the first ever MEDIAthon on TV, radio, web and social media to raise money for their non-profit partner, Inter-Faith Food Shuttle.
July 21, 7 p.m. WRAL-TV
A Place At The Table
Nationally acclaimed, award-winning documentary that powerfully illustrates America’s hunger crisis. 50 million Americans are underfed and it’s not because we don’t have enough food. This film is a riveting journey that will change forever the way you think about people who are hungry.
July 24, 7 p.m. WRAL-TV
WRAL Documentary: Hungry for Answers
With one in four children and one in five adults going hungry in North Carolina, this documentary profiles the struggle and reveals how poverty and food deserts are at the core of this complex issue. The program showcases innovative solutions underway and the obstacles they face.
Streaming live and available on demand: wral.com/13810569/
Airing on WRAZ-TV: July 26, 2 p.m.
Airing on WILM-TV: July 26, Noon
July 25, 6 a.m. – 7 p.m. WRAL-TV, Foxy 107/104, 103.9 The Light, K97.5
MEDIAthon
The first, daylong fundraiser on TV, radio, web, and social media, to help fund the innovative programs of our local non-profit Inter-Faith Food Shuttle.
“We believe we can use the joint power of our companies to reach hundreds of thousands of people,” says Steven D. Hammel, Vice President and General Manager of WRAL-TV. “The first step to solving this is educating our viewers and listeners to the crisis we’re in.”
Radio One Raleigh’s Regional Vice President and General Manager, Gary Weiss agrees. “One in four kids going hungry in this state is completely unacceptable. Together, we believe we can make a fundamental difference for families who are struggling.”
Learn more about the movement: www.wral.com/hungerfreenc
The conversation will be alive on social media using #HungerFreeNC. The stations will be using the innovative technology of Tagboard to curate social media posts from twitter, facebook, instagram and vine.
Thanks to WRAL-TV’s Debbie Tullos for this capcom story.
