Documentary about American Tobacco and Durham Renaissance Premieres on WRAL on Dec 4th

Because No One Else WouldJust over a decade ago American Tobacco was an abandoned eyesore in downtown Durham, but now the campus is a thriving community.  Because No One Else Would, a documentary celebrating the renaissance of Durham and American Tobacco, will premiere this Thursday, Dec. 4 at 7pm on WRAL-TV.

Because No One Else Would challenges our notion of what it means to revitalize a city. Starting with the largest surrender of the Civil War, Durham rose to become a 19th century industrial powerhouse with worldwide brands including Bull Durham and Lucky Strike.

But when the tobacco factory closed in 1987, it took all the jobs, banks and businesses. “Durham was like a ghost town,” says Mayor Bill Bell. The old tobacco factory was used for police training.

In 2004, Capitol Broadcasting bought the old American Tobacco factory campus and ignited the Durham renaissance. It’s the story of vision and risk, partnerships and perseverance to rebuild a community.

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