Capitol Broadcasting has a long history with mobile applications, making a foray into the technology before the advent of smartphones. Appcelerator Blog recently took a look at the track of CBC’s mobile ventures. Jon Bailey penned the article entitled ‘From Flip Phones to the Future: A Look at Capitol Broadcasting Company’s Mobile Success,’ published on Wednesday, January 27, 2016.
“Like many leading news television and radio organizations, Capitol Broadcasting Company, turned to mobile as a key engine for audience engagement and growth,” writes Bailey. “Unlike others, they started the move during the flip-phone era. In fact, CBC has been squarely focused on emerging platforms—from radio to television to web to mobile—since its founding in 1937 and has continually ventured into new areas to expand its sense of community and commercial market share over the past eight decades.”