Retail Trio Bring Local and Unique Options to American Tobacco Campus

Wedgie’s Sandwiches, Maybelle’s and Bella Trio Spa & Salon To Open Over the Next Six Months

The team at American Tobacco Campus, a national model for urban redevelopment, has scoured the Triangle and beyond for interesting concepts to highlight at the award-winning mixed-use project. The results are unique, locally focused options for the 4,000 workers at the campus each day and more than 1 million visitors each year.

The new restaurant/retail options are:

  • Bella Trio logoBella Trio Spa & Salon – A locally owned and operated full salon and day spa with two other Durham locations. Launched by a former Durham Public School teacher, Bella Trio offers affordable beauty, styling and spa services designed for Durham’s working woman.  The Salon will be adjacent to the Aloft Durham Downtown.  Prospective open date – March 1, 2017
    • ” I am excited to be joining such a supportive and thriving area in downtown Durham and also returning to the start of my career in the beauty industry . We are overwhelmed by the support of the campus and our loyal clients with this new adventure” – Terry Richardson, owner
  • Wedgie's logoWedgie’s Sandwiches – The beloved Southern Pines pizza dough focused sandwich shop will open its second location on the ground floor of Diamond View III. Owned by a former golf pro, Wedgie’s aims to brings its promise of “Bite Me & You’ll Love Me” to Durham’s hungry and discerning diners.  Prospective open date – December 1, 2016
    • “My wife and I are pleased to bring our mom and pop sandwich shop to the Bull City.  We are sure that you will be curious to know ‘what is a Wedgie?’.  Well, this crispy and hot sandwich has been served to the folks in the Sandhills of NC for 18 years and is long overdue to be brought to you.  We look forward to serving you!” – Joe Gay, owner
  • biscuitsMaybelle’s – From the successful team behind Tyler’s Taproom comes this unique BBQ and biscuit concept. Aimed to meet the needs of breakfast diners all the way through dinner, Maybelle’s will offer scratch made biscuits, eastern NC pulled pork BBQ, ribs, brisket and amazing sides. They will also serve adult and alcohol free milkshakes and southern-style cakes and pies. Maybelle’s is proud to serve local, pasture raised meat and other sustainable ingredients.  The restaurant’s entry will be via the Crowe Lobby. Prospective open date – December 1, 2016
    • “Maybelle’s is the culmination of all of  the comfort foods I loved as a kid growing up in the South like country ham biscuits, bbq, buttermilk pie, chocolate chess and lemon chess pies. I decided would stick them all under one roof.” – Tyler Huntington, owner

“These three new spots enhance our campus not only as a vibrant place to live and work, but a destination for folks from around the Triangle,” says Michael Goodmon, vice president of real estate, Capitol Broadcasting Company. “The goal of the American Tobacco Campus has always been to create one of the most exciting mixed use neighborhoods in the country, situated in one of America’s most dynamic downtowns, in the heart of an exceptional region. Now, from breakfast through dinner, from work meetings to Broadway shows, we offer unique options.”

Thanks to ATC’s Valerie Ward for this capcom story.

Comments are closed.