American Tobacco Campus to Welcome Venezuelan Coffee Roaster as First Popup Tenant

Pop Up @ American TobaccoSmall batch, artisan coffee roaster Caballo Rojo will operate for two weeks as the first of a series of pop-up retail shops at American Tobacco Campus in Durham.

Caballo Rojo will feature freshly brewed coffee roasted by owner Gabriela Wilberding from 7 a.m. to 1 p.m. Monday through Friday, Aug. 20-31.

The shop will offer pourovers, drip coffee and cold brew as well as bags of freshly roasted coffee and merchandise.

“This is a huge opportunity for our small business as we look to expand our operations into the Triangle’s fast-growing retail market,” says Wilberding. “I’ve honed my skills as a barista and coffee roaster and even studied the importance of the global coffee industry at UNC-Chapel Hill. I’m ready to provide a unique experience and excellent cup of coffee to the thousands who come to the campus every day.”

The small business is one of 40 that applied to test products and retail strategies in the 1,400-square-foot space at 359 Blackwell St. in the Diamond View III building.

At least two more PopUp announcements are expected in 2018 as new companies rev up for their turn in the revolving showcase. Applications for small, retail-oriented businesses are being accepted online.

“We are excited for Caballo Rojo to bring small batch, artisan coffee to more people in Durham – as they head to work or gather for a meeting,” says Adam Klein, director of strategy, Capitol Broadcasting Company. “In the coming months, we’ll be featuring more delicious eats and drinks as well as fashion, housewares and other exciting small businesses in this unique space.”

Thanks to for this capcom story & to American Tobacco for these capcom graphics.

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