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Cervezas de Durham

Durham Bulls to Rebrand as Cervezas de Durham

Andrea Osborne
November 15, 2019
News

Rebrand part of Minor League Baseball’s Copa de la Diversión initiative

The Durham Bulls have announced a rebrand to “Cervezas de Durham” as part of Minor League Baseball’s 2020 Copa de la Diversión initiative. Copa de la Diversión is a season-long event series specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities. The team will play as the Cervezas de Durham during a to-be-announced Latino Heritage Night next season.

Home to Minor League Baseball’s lone in-stadium craft brewery, Bull Durham Beer Co., beer is a cultural phenomenon in the Triangle. The Bulls pride themselves on providing good beer, good baseball and a good time. Bull Durham Beer is more than just a beer; it’s a memory and a unique experience brewed just steps away from home plate. By becoming the “Cervezas de Durham,” the team connects its memory-making experiences to the community-minded culture associated with its organization and city.

The jersey and on-field hat designs will be revealed in March 2020. For now, the Bulls are releasing their logos and select merchandise that is available online and in-store at the Ballpark Corner Store.

The Durham Bulls open the 2020 season at home on Thursday, April 9 against the Charlotte Knights.

Thanks to DBBC’s Emily Almond for this capcom story & graphic.

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