WRAL Closes November Ratings Period as the #1 Local News Station

WRAL News Tops Ratings in Raleigh-Durham Market as the Most Watched Local News

The results are in for the 2019 November Nielsen ratings period, and WRAL (Raleigh, Durham, Fayetteville DMA) has once again clinched its position as the Triangle’s top news station with the overall most watched newscasts in the market.

WRAL News topped the local ratings with wins in the advertiser-coveted P25-54 demo audience and in overall households (HH) across many time periods. This includes the WRAL Morning News at 6am, which is a known competitive time period throughout the market. WRAL ratings continue to grow even with Nielsen’s new PPM ratings system for television. The WRAL News at 10pm on FOX 50 also grew to take over the #2 spot in late news, behind only WRAL News at 11pm.

WRAL's Evening News Team

WRAL’s Evening News Team. (Pictured L to R: Kat Campbell, David Crabtree, Debra Morgan, Gerald Owens, Kathryn Brown, and Mike Maze)

  • WRAL News at 4:30am – #1
  • WRAL News at 5am – #1
  • WRAL News at 6am – #1
  • WRAL News at 9am on FOX 50 tied for #1 with NBC’s TODAY Show
  • WRAL News at Noon – #1
  • WRAL News at 4pm – #1
  • WRAL News at 5pm – #1
  • WRAL News at 5:30pm – #1
  • WRAL News at 6pm – #1
  • WRAL News at 10pm on FOX 50 – #1
  • WRAL News at 11pm – #1
    Source: Nielsen Viewers P25-54, November 2019

With the new Nielsen Rating system of monitoring in the PPM environment, WRAL saw previous ratings remain solid in the November monitoring period. This is due to exceptional journalism from the WRAL News team, dynamic storytelling using the new WRAL News set, expansive digital content on wral.com, and point of difference weather coverage from the WRAL Severe Weather Team.

WRAL's Severe Weather Team

WRAL Severe Weather Team (Pictured L to R: Zach Maloch, Elizabeth Gardner, Aimee Wilmoth, Mike Maze, Peta Sheerwood, and Kat Campbell)

The WRAL Investigates and 5 On Your Side teams propelled ratings even further with their persistent reporting and effort to always dig deeper into issues our viewers face daily. These award-winning teams are the trademark of our enterprise reporting, bringing a series of special reports throughout the period, links to their work below.

WRAL ended the rating period with viewers tuning in for their 46th annual broadcast of the Raleigh Christmas Parade, making it the most watched in the Triangle and the most watched program on any station that entire day.

“Viewers trust in their hometown station, WRAL-TV, which is why they continue to tune in from morning to night,” said Joel Davis, WRAL-TV/FOX 50 Vice President and General Manager. “It is our duty to assure viewers we will give them the most accurate, informational, and on-time reporting in the market. The WRAL team is strongly committed to the community and the November ratings show that viewers trust us to deliver news to them each and every day.”
Featured stories from WRAL News, November 2019:

Thanks to WRAL-TV for this capcom story & for these capcom photos.

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