Campaign aims to increase reading engagement among Triangle students
The Durham Bulls have announced the launch of Wool E.’s Reading Club, in partnership with Amica Insurance. The inaugural season of this program will reach approximately 5,000 students from Durham Public Schools.
The mission of this program is not only to reward students for making time outside of the classroom to read, but also to improve overall literacy in the Triangle. While sports promote health and physical activity through exercise, reading develops the brain, a muscle that also needs exercise. Reading stimulates the mind and allows students to grow in their language skills. This helps them to better listen and engage with peers, educators and the school curriculum.
Our goal is to empower 5,000 K-5 Triangle students to read at least 40,000 hours in 2020. Participants will receive a custom Wool E.’s Reading Club bookmark and be rewarded with a Bulls branded prize every time they reach a new base by completing the assigned segment of reading. Students who submit a completed bookmark, equal to 500 minutes of reading, will receive a complimentary ticket to a Durham Bulls game thanks to Amica Insurance.
“We are excited to launch this reading program as a way to encourage Triangle students to invest in their education,” Durham Bulls Vice President – Baseball Operations Mike Birling said. “Hopefully the incentives we provide to participating students will get them excited about not only reading, but also Durham Bulls baseball.”
The Bulls look to start the 2020 season strong at their home opener on Thursday, April 9, 2020 against the Charlotte Knights. Season memberships and group outings are available now at durhambulls.com or by calling 919.956.BULL.
Thanks to DBBC’s Emily Almond for this capcom story & graphic.