The Lucky Strike Cheerwine tower? The ultimate April Fool’s fun.

American Tobacco teamed up with Discover Durham for a little collaboration prank on April Fool’s Day.  Every wondered what’s really in the Lucky Strike water tower?  Well, now you know.  Wink, wink. 

Check it out:

• American Tobacco Campus Tower Filled with Cheerwine

Thanks to ATC’s Valerie Ward for this Capcom photo.