2025 Impact Report
Menu
A note from Jimmy Goodmon, President and CEO
2025 was another year of showing up. Showing up for our partners and for our communities.
When I look back, the numbers that stand out first are the thousands of PSAs, coats for kids, azaleas for our community, and dozens of nonprofits that know they can count on us. Put a value on all of it, the cash we gave plus the airtime, creative, space, and time our people donated, and it comes to north of $2.5 million. Some of that is a check. Most of it is not. It is a camera crew, a studio, a parking lot turned into something for the neighborhood, a Saturday morning given in service to the community.
This was the 31st year of the MIX Duke Children’s Radiothon, a fundraiser our stations have built and carried for three decades, and it brought in more than $471,000 for Duke Children’s Hospital this year, bringing the total to more than $21 million over its history. The money belongs to the families it helps, not to us. But the engine that raises it is ours: our talent, our airtime, and an audience that still picks up the phone when we ask. That is what decades of building trust make possible.
A few other things stuck with me too. American Tobacco Campus opened its doors to Duke Arts and Boom Club. Capitol B Creative put real design and production behind nonprofits that could never buy it on the open market. And more than 125 young people, in our Posts, our internships, our newsrooms and on our ballfields, got a real first foot in the door. We kept showing up, again and again, for the places we call home.
Thank you for all of it. Every line in this report is something one of you made happen.
– Jimmy Goodmon, President and CEO
Behind these numbers is something only a media company can give: the airwaves themselves. When a nonprofit needs to reach the Triangle, CBC hands over the microphone. Tens of thousands of PSAs, a radiothon that brought in more than $471,000, and the reach of our stations, all put to work for causes that could never buy that kind of audience.
CBC’s community work isn’t only what we give, it’s the places we open. American Tobacco Campus and Rocky Mount Mills host community partners and gatherings year-round, and across the Coastal Plain League, our ballparks are summer gathering places for whole towns.
The 724 volunteer hours in this report are people, not a statistic. In 2025, employees at CBC locations across the Triangle packed 350 Kindergarten Readiness Kits for the Partnership for Children of Johnston County, giving kids the tools to start school ready to learn. Our people gave again through the annual United Way campaign. The work they do, on the clock and off, is a quiet part of how CBC shows up.
Some of the most important community investment tied to Capitol Broadcasting Company runs out of the A.J. Fletcher Foundation, an independent foundation that invests directly in the lives and well-being of North Carolinians. Started by our founder, the A.J. Fletcher Foundation holds an ownership stake in our parent company, and the two are bound together over the long run: building a durable company is also how we help sustain the Foundation’s ability to give.
Started by our founder, the A.J. Fletcher Foundation holds an ownership stake in our parent company, and the two are bound together over the long run: building a durable company is also how we help sustain the Foundation’s ability to give.
In 2025, the A.J. Fletcher Foundation made more than $11 million in contributions across North Carolina. You can read more about their history and their work at their website.
>$2,567,600
>$842,600: Cash we donated
>$621,100: Cash we helped raise
>$1,103,800: In-kind value
>28,300: PSAs aired
>9,000: Coats collected
>700: Volunteer hours (VPTO)
>1,600: Tickets donated
The 2025 MIX Duke Children's Radiothon raised $471,101.29, the largest single-event fundraising total in CBC's portfolio. The Radiothon is a year-round partnership and the signature giving moment for Mix 101.5.
WRAL’s annual Coats for the Children drive collected 9,000 coats, with $150,000 raised for children across the region.
CBC’s company-wide giving through United Way and the CBC/WRAL Community Fund totaled $465,830 in 2025.
CBC’s 2025 culture story centers on one theme: developing the next generation. Through Explorer Posts, internship programs, and youth workforce development, CBC connected more than 125 young people to careers in broadcasting, sports management, and media.
CBC operates three active Explorer Posts in partnership with Scouting America's Occoneechee Council, the only broadcast-focused Posts in the region.
Selected from 106 applications.
WRAL-TV, Post 5 (est. 1969)
40 returning plus 31 selected from 87 new applicants.
Durham Bulls, Post 50 (27th season)
From 47 expressions of interest.
Holly Springs Salamanders, Post 15 (inaugural)
Post 5 members are 95% Wake County residents. Post 50 draws from more than 35 schools across Durham, Orange, and Wake counties. Post 15 launched in 2025 as a sports management program, the first of its kind in the CBC portfolio.
Total CBC interns in 2025.
Developing the next generation isn’t only about the young people who work here. Through High School OT and events CBC underwrites, like the WRAL Invitational Wrestling Tournament, CBC puts its platform behind high school athletes and the schools that rarely share the spotlight. The wrestling tournament is one of the Triangle’s oldest high school sporting traditions, started by CBC in 1972 with the finals held in the WRAL-TV studios.
CBC’s environmental impact in 2025 was both visible and quiet. Visible in the 5,000 azalea plants donated with Keep NC Beautiful for the 40th Annual Azalea Celebration. Quiet in the work of the Capitol Broadcasting bees.
(Azalea Celebration)
(Golden Years)
(221 trips around the Earth)
For more than a decade, CBC has also operated a solar farm at its Garner tower site, generating clean power that goes back onto the grid. It runs quietly in the background, a long-term commitment rather than a headline.
The Keep NC Beautiful partnership grew this year to include youth recruitment for Scouting America through KNCB volunteer and community projects, and the reinstatement of the A.J. Fletcher Grant Program through KNCB.
CBC’s 2025 impact story is a story of partnership. With nonprofits. With schools. With our communities and with each other. The numbers in this report represent thousands of small decisions to show up, often in ways that do not make the news but reliably make the difference.
Thank you to every employee, partner, and division that contributed to this year’s work.