With the help of VELOCITY, Microspace has entered the world of digital signage. |
On Monday, March 7, 2005, CBC’s satellite division, Microspace, and Helius, Inc., the worldwide leader in business class data broadcasting solutions, announced a joint partnership with OOH (out-of-home) Vision Networks LLC (OVN) to implement OVN’s proprietary digital signage network in over 100 diners in New York, New Jersey and Connecticut.
OVN, based in Hazlet, NJ, delivers rich multimedia advertising and infotainment to provide dynamic media content to the consumer while providing a revenue stream to the diner.
Technological innovation is driving down the cost of implementing digital signage as a marketing tool, spurring market adoption and further fueling this growth. According to the International Communications Industries Association’s 2005 Market Forecast Survey, the audiovisual (AV) industry – which includes digital signage – produced revenues of almost $19 Billion in 2004 in North America. This number is expected to grow by an annual rate of 9.6 percent for the next five years.
According to OVN CEO Craig Presser, the diner locations were chosen because they combined a large captive audience with multiple marketing opportunities.
“The average stay in a diner is 40 minutes,” said Presser. “We have created ‘ocean-front property’ that brings added-value to an advertiser’s impression level, allowing each advertisement to be viewed nearly six times during the course of a meal. … We see great opportunities for the technology in other markets beside diners and believe the framework and the solutions in place with OVN, Helius and Microspace will be successful.”
Helius MediaWrite® platform, a content distribution management system located at Microspace’s facilities, aggregates the total content and determines what is distributed to each diner. The content is then sent to the individual diner using Microspace’s VELOCITY® satellite service. A Helius’ MediaGate® Router located at each diner stores and replays the content.
OVN’s Vice President of Operations Robert Goldner notes that after evaluating a DSL solution they chose satellite and Microspace’s VELOCITY because it provided the most affordable and easily implemented option for diners, most of which do not have Internet access.
Thanks to MCC’s Carla Torrence for this capcom story.
