Leadership Team – Capitol Broadcasting Company

Chairman, Board of Directors

Known as a trailblazer and a pioneer, Goodmon explores new technology with passion and energy—always seeking out the latest and best methods of serving audiences, clients and community partners.

CEO | President | Board of Directors

James F. Goodmon, Jr. (“Jimmy”) is a life-long broadcaster with a passion for the business. He has spent the last 25 years working in various roles at multiple CBC entities.

Executive Vice President | Board of Directors

Michael is fourth generation in CBC leadership, and heads both the real estate and baseball divisions of CBC, with locations in Durham, Rocky Mount and Holly Springs, NC.

Vice President and General Counsel | Board of Directors

Jennifer brings years of experience to her role as Vice President and General Counsel at CBC. She currently serves on the board at Fathom Holdings Inc.

Chief Financial Officer | Board of Directors

Tim joined the Capitol Broadcasting team at the end of March 2023. He has worked in Finance and Planning Analysis, auditing, and is a Certified Public Accountant.

Vice President of Baseball Operations

Mike Birling joined the CBC family in 1998 as the Assistant General Manager for the Durham Bulls. He was promoted to General Manager in December 2002 and then to Vice President of Baseball Operations in November 2017.

Vice President of Corporate Social Responsibility

Loretta oversees community relations, charitable grants and sponsorships, employee engagement, and the company’s diversity, equity, inclusion and belonging (DEIB) strategy alongside HR.

Vice President of Real Estate

As Vice President of Real Estate, Mark oversees CBC’s approximately 3 million square feet of completed real estate projects and future development pipeline within the company.

Vice President of Radio

In February 2024, Brian earned a promotion to Vice President of CBC’s Radio Division which includes MIX 101.5, 99.9 The Fan, 620 The Buzz and 95.7 That Station in Raleigh, as well as the cluster of radio stations under CBC’s Sunrise Broadcasting umbrella in Wilmington.

Vice President of Human Resources

Pam’s professional career in Human Resources and Training spans multiple international industries. She leads the People Operations, Talent Acquisition, Training, and internal communications strategies for CBC.

Vice President of Accounting

Ashley Pierce joined the CBC Family in 2024 as the Vice President of Finance. She brings experience from a variety of industries, including healthcare and construction, and began her career in public accounting at PwC. Ashley has expertise in process improvement and employee optimization.

General Manager, Capitol B

Laney Tipton joined Capitol Broadcasting Company in 2017 as part of our digital division, holding key roles in project management, client service, and digital operations. She played a pivotal role in building what became Capitol B, a strategic marketing agency within CBC.

Interim General Manager of WRAL-TV and WRAZ-TV/FOX 50

Heather was named the Interim General Manager of WRAL-TV (NBC) and WRAZ-TV/FOX 50 (FOX) beginning in March 2025. She stepped into this leadership role to oversee the stations’ strategic operations, including: news, programming, sales, community initiatives, and audience engagement efforts. Heather began working with CBC in October 2017 as the Creative Services Director and has since served in various roles, including Brand Director.